Popularity of a movie and financial success

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buir.advisorÖzyıldırım, Süheyla
dc.contributor.authorÖztekin, Halenur
dc.date.accessioned2021-09-03T06:54:50Z
dc.date.available2021-09-03T06:54:50Z
dc.date.copyright2021-08
dc.date.issued2021-08
dc.date.submitted2021-09-01
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Management, İhsan Doğramacı Bilkent University, 2021.en_US
dc.descriptionIncludes bibliographical references (leaves 72-76).en_US
dc.description.abstractThis thesis focuses on how the popularity of a movie and related factors such as di-rector and casting worth affect the financial success of a movie and the market value of the distribution company when there is an unexpected loss or gain. Also, the thesis attempts to examine the determinants of the stock price of a movie on the virtual stock market, the Hollywood Stock Exchange. Cross sectional analysis is exercised using data from 450 films released in 2019. The findings show that popularity is a positive and significant factor in predicting box office revenue. Director's previous success makes a significant positive impact on the financial success. Casting worth, determined by the previous financial success of the actor/actress, derives movie suc-cess financially. Unexpected revenue gained/lost is found to make no effect on cu-mulative abnormal returns. The stock price of a movie on the Hollywood Stock Ex-change highly depends on revenue and public awareness (number of news, theaters, popularity of a movie and number of weeks).en_US
dc.description.provenanceSubmitted by Betül Özen (ozen@bilkent.edu.tr) on 2021-09-03T06:54:50Z No. of bitstreams: 1 10417585.pdf: 4287033 bytes, checksum: 34bb6bd380fb71986b3b41a5572c0848 (MD5)en
dc.description.provenanceMade available in DSpace on 2021-09-03T06:54:50Z (GMT). No. of bitstreams: 1 10417585.pdf: 4287033 bytes, checksum: 34bb6bd380fb71986b3b41a5572c0848 (MD5) Previous issue date: 2021-08en
dc.description.statementofresponsibilityby Halenur Öztekinen_US
dc.format.extentix, 86 leaves : tables ; 30 cm.en_US
dc.identifier.itemidB123147
dc.identifier.urihttp://hdl.handle.net/11693/76498
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBox-officeen_US
dc.subjectCumulative abnormal returnen_US
dc.subjectThe Hollywood stock ex-changeen_US
dc.subjectPopularityen_US
dc.subjectCastingen_US
dc.subjectDirectoren_US
dc.titlePopularity of a movie and financial successen_US
dc.title.alternativeFilm popülerliği ve finansal başarıen_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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