Popularity of a movie and financial success
| buir.advisor | Özyıldırım, Süheyla | |
| dc.contributor.author | Öztekin, Halenur | |
| dc.date.accessioned | 2021-09-03T06:54:50Z | |
| dc.date.available | 2021-09-03T06:54:50Z | |
| dc.date.copyright | 2021-08 | |
| dc.date.issued | 2021-08 | |
| dc.date.submitted | 2021-09-01 | |
| dc.description | Cataloged from PDF version of article. | en_US |
| dc.description | Thesis (M.S.): Bilkent University, Department of Management, İhsan Doğramacı Bilkent University, 2021. | en_US |
| dc.description | Includes bibliographical references (leaves 72-76). | en_US |
| dc.description.abstract | This thesis focuses on how the popularity of a movie and related factors such as di-rector and casting worth affect the financial success of a movie and the market value of the distribution company when there is an unexpected loss or gain. Also, the thesis attempts to examine the determinants of the stock price of a movie on the virtual stock market, the Hollywood Stock Exchange. Cross sectional analysis is exercised using data from 450 films released in 2019. The findings show that popularity is a positive and significant factor in predicting box office revenue. Director's previous success makes a significant positive impact on the financial success. Casting worth, determined by the previous financial success of the actor/actress, derives movie suc-cess financially. Unexpected revenue gained/lost is found to make no effect on cu-mulative abnormal returns. The stock price of a movie on the Hollywood Stock Ex-change highly depends on revenue and public awareness (number of news, theaters, popularity of a movie and number of weeks). | en_US |
| dc.description.provenance | Submitted by Betül Özen (ozen@bilkent.edu.tr) on 2021-09-03T06:54:50Z No. of bitstreams: 1 10417585.pdf: 4287033 bytes, checksum: 34bb6bd380fb71986b3b41a5572c0848 (MD5) | en |
| dc.description.provenance | Made available in DSpace on 2021-09-03T06:54:50Z (GMT). No. of bitstreams: 1 10417585.pdf: 4287033 bytes, checksum: 34bb6bd380fb71986b3b41a5572c0848 (MD5) Previous issue date: 2021-08 | en |
| dc.description.statementofresponsibility | by Halenur Öztekin | en_US |
| dc.format.extent | ix, 86 leaves : tables ; 30 cm. | en_US |
| dc.identifier.itemid | B123147 | |
| dc.identifier.uri | http://hdl.handle.net/11693/76498 | |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Box-office | en_US |
| dc.subject | Cumulative abnormal return | en_US |
| dc.subject | The Hollywood stock ex-change | en_US |
| dc.subject | Popularity | en_US |
| dc.subject | Casting | en_US |
| dc.subject | Director | en_US |
| dc.title | Popularity of a movie and financial success | en_US |
| dc.title.alternative | Film popülerliği ve finansal başarı | en_US |
| dc.type | Thesis | en_US |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Bilkent University | |
| thesis.degree.level | Master's | |
| thesis.degree.name | MBA (Master of Business Administration) |