Relationship of interior design with the customer recognition of corporate identity

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buir.advisorÖzcan, Burcu Şenyapılı
dc.contributor.authorDağlı, Zeynep
dc.date.accessioned2016-01-08T18:22:04Z
dc.date.available2016-01-08T18:22:04Z
dc.date.issued2013
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.descriptionAnkara : The Department of Interior Architecture and Environmental Design, İhsan Doğramacı Bilkent University, 2013.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 2013.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.description.abstractA well-established corporate identity may be accepted as an important contributor to corporate success in today’s capitalist world. Corporations are engaging in the process of redesigning their corporate identity to establish a sustainable relationship with their customers. Corporations may use different tools to reflect their corporate identity in a desired manner to their customers and interior design is one of those elements which is commonly used. However the design of the interiors of companies does not always reflect the corporate image and the company's perspective may be different from that of the customer's perspective. This thesis explores the interior design applications on Garanti Bank's branch as a case study to emphasize the importance of interior design in creating corporate identity. This thesis contributes to the investigations regarding the impact of interior design for desired customer perception.en_US
dc.description.degreeM.S.en_US
dc.description.statementofresponsibilityDağlı, Zeynepen_US
dc.format.extentxv, 121 leaves, illustrationsen_US
dc.identifier.itemidB124891
dc.identifier.urihttp://hdl.handle.net/11693/15649
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectInterior Designen_US
dc.subjectCorporate Identityen_US
dc.subjectCustomer Perceptionen_US
dc.subjectBanksen_US
dc.subject.lccNK2113 .D34 2013en_US
dc.subject.lcshInterior decoration--Psychological aspects.en_US
dc.subject.lcshSpace perception.en_US
dc.subject.lcshCorporate image.en_US
dc.subject.lcshOffice decoration--Psychological aspects.en_US
dc.titleRelationship of interior design with the customer recognition of corporate identityen_US
dc.typeThesisen_US

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Dept.of Interior Architecture and Environmental Design - Master's degree