Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market

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dc.citation.epage44en_US
dc.citation.issueNumber4en_US
dc.citation.spage34en_US
dc.citation.volumeNumber13en_US
dc.contributor.authorKinra, Neelamen_US
dc.date.accessioned2018-04-12T13:51:25Z
dc.date.available2018-04-12T13:51:25Z
dc.date.issued1995en_US
dc.departmentDepartment of Managementen_US
dc.description.abstract[No abstract available]en_US
dc.identifier.doi10.1108/02634509510089017en_US
dc.identifier.issn0263-4503
dc.identifier.urihttp://hdl.handle.net/11693/38236
dc.language.isoEnglishen_US
dc.relation.isversionofhttp://dx.doi.org/10.1108/02634509510089017en_US
dc.source.titleMarketing Intelligence & Planningen_US
dc.titleStrategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television marketen_US
dc.typeReviewen_US

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