Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market
| dc.citation.epage | 44 | en_US |
| dc.citation.issueNumber | 4 | en_US |
| dc.citation.spage | 34 | en_US |
| dc.citation.volumeNumber | 13 | en_US |
| dc.contributor.author | Kinra, Neelam | en_US |
| dc.date.accessioned | 2018-04-12T13:51:25Z | |
| dc.date.available | 2018-04-12T13:51:25Z | |
| dc.date.issued | 1995 | en_US |
| dc.department | Department of Management | en_US |
| dc.description.abstract | [No abstract available] | en_US |
| dc.description.provenance | Made available in DSpace on 2018-04-12T13:51:25Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 179475 bytes, checksum: ea0bedeb05ac9ccfb983c327e155f0c2 (MD5) Previous issue date: 1995 | en |
| dc.identifier.doi | 10.1108/02634509510089017 | en_US |
| dc.identifier.issn | 0263-4503 | |
| dc.identifier.uri | http://hdl.handle.net/11693/38236 | |
| dc.language.iso | English | en_US |
| dc.relation.isversionof | http://dx.doi.org/10.1108/02634509510089017 | en_US |
| dc.source.title | Marketing Intelligence & Planning | en_US |
| dc.title | Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market | en_US |
| dc.type | Review | en_US |
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