Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market
Date
1995
Authors
Editor(s)
Advisor
Supervisor
Co-Advisor
Co-Supervisor
Instructor
Source Title
Marketing Intelligence & Planning
Print ISSN
0263-4503
Electronic ISSN
Publisher
Volume
13
Issue
4
Pages
34 - 44
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Series
Abstract
[No abstract available]