This thesis investigates the importance of archive preserving our memories and its changing dynamics due to new media technologies. The theoretical framework principally stems from the reflection of a certain ontological understanding concerning technical media culture. It is discussed and exemplified that in the realm of the World Wide Web, new kind of archives and memory practices have emerged. It is claimed that the temporality of the cultural products and events are mediated by recordings and software that have changed the characteristics of historical data, narration and concomitantly the logic of the culture. This thesis also involves the establishment of the audio-visual online archive of the Turkish Juggling festival; J-Fest, www.jfestarchive.bilkent.edu.tr.