Marketing manufacturing interface in Biltepe AS

Date
1996
Editor(s)
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Mercan, Murat
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Bilkent University
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Language
English
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Abstract

Marketing manufacturing interface in Biltepe Inc. is analyzed by a qualitative research tool in this thesis. The competitive advantages of an organization relies on the coordination between marketing and manufacturing departments. Inadequate coordination between these two departments can be originated from various factors. The study determines the factors that have effect on the marketing manufacturing interface and provides an empirical case study by applying research tool in a manufacturing organization in the advanced construction materials industry. The study also includes analysis of the company related issues which have been scrutinized from a strategic perspective. In the final part recommendations made for future use of both this company and this study.

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