A historical analysis of consumer culture in Japan: Momoyama-Genroku (1573-1703)

Date

1996

Editor(s)

Advisor

Ger, Güliz

Supervisor

Co-Advisor

Co-Supervisor

Instructor

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Abstract

Development of consumer culture between Momoyama and Genroku (1573-1703) in the Japanese history is discussed. During this period, there is a rising merchant class, urbanization, eroticism, increase in leisure activities, overconsumption of some goods and a great interest in clothes, fashion and luxury. Art objects are luxury goods which accompany the development of the hedonistic side of the consumer culture. Development of consumer culture is traced in the nature and content of the art works produced and consumed in the Genroku .lapan (Early Edo). As the consumption of clothes and other good widespread, so did consumption of massproduced wood-block prints. Hence, it is shown that consumer culture did not originate solely in the West.

Source Title

Publisher

Course

Other identifiers

Book Title

Degree Discipline

Business Administration

Degree Level

Master's

Degree Name

MBA (Master of Business Administration)

Citation

Published Version (Please cite this version)

Language

English

Type