Eating at fast food restaurants: an application of Fishbein's Behavioral Intention Model
| buir.advisor | Ger, Güliz | |
| dc.contributor.author | Yazıcıoğlu, Murat | |
| dc.date.accessioned | 2016-01-08T20:09:58Z | |
| dc.date.available | 2016-01-08T20:09:58Z | |
| dc.date.issued | 1992 | |
| dc.department | Department of Management | en_US |
| dc.description | Ankara : Department of Management and Institute of Business Administration, Bilkent Univ., 1992. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 1992. | en_US |
| dc.description | Includes bibliographical references leaves 60-62 | en_US |
| dc.description.abstract | In this study Fishbein's Behavioral Intention Model is applied to Bilkent Unive r s i t y students' attitudes toward eating at three different fast food restaurants in A n kara in order to analyze their intentions and behaviors as c o n sumers and reach implications for these restau r a n t s in a m a r k e t i n g context. The study is b a s ically c o n ducted through a survey whi c h required the completion of a qu e s t i o n n a i re m a i n l y consi s t i n g of questions in Likert and Semantic D i f f e rential format. The results show that intentions to vis i t a p a rticular fast food r e staurant is mu c h mo r e in control of personal attitudes while in v i s i t i n g frequency the s u bjective norms tend to gain more importance. | en_US |
| dc.description.degree | M.B.A | en_US |
| dc.description.statementofresponsibility | Yazıcıoğlu, Murat | en_US |
| dc.format.extent | 80 leaves | en_US |
| dc.identifier.uri | http://hdl.handle.net/11693/17404 | |
| dc.language.iso | English | en_US |
| dc.publisher | Bilkent University | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | attitudes | en_US |
| dc.subject | behavioral intention | en_US |
| dc.subject.lcc | TX945 .Y39 1992 | en_US |
| dc.subject.lcsh | Fast food--Physiological aspects. | en_US |
| dc.subject.lcsh | Behavioral science. | en_US |
| dc.title | Eating at fast food restaurants: an application of Fishbein's Behavioral Intention Model | en_US |
| dc.type | Thesis | en_US |
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