Competitiveness of Turkish clothing firms in the European market after customs union and a case study: Hasca Textile Industry Limited Company
Date
1996
Authors
Editor(s)
Advisor
Mercan, Murat
Supervisor
Co-Advisor
Co-Supervisor
Instructor
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Abstract
The main purpose of this thesis is to analyze and introduce the competitiveness of Turkish clothing firms in the European market after Customs Union. In doing that, trends in European clothing were also emphasized. Furthermore, an industry analysis by using Porter’s framework (Porter, 1980) was also carried out. As a case study, Hasca Textile Industry Limited Company which is operating in domestic and European markets, is also introduced by making its competitiveness analysis and strategical planning with implementation proposals.
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Course
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Book Title
Degree Discipline
Business Administration
Degree Level
Master's
Degree Name
MBA (Master of Business Administration)
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Published Version (Please cite this version)
Language
English