Competitiveness of Turkish clothing firms in the European market after customs union and a case study: Hasca Textile Industry Limited Company

Date
1996
Journal Title
Journal ISSN
Volume Title
Publisher
Bilkent University
Abstract

The main purpose of this thesis is to analyze and introduce the competitiveness of Turkish clothing firms in the European market after Customs Union. In doing that, trends in European clothing were also emphasized. Furthermore, an industry analysis by using Porter’s framework (Porter, 1980) was also carried out. As a case study, Hasca Textile Industry Limited Company which is operating in domestic and European markets, is also introduced by making its competitiveness analysis and strategical planning with implementation proposals.

Description
Ankara : The Graduate School of Business Administration of Bilkent Univ., 1996.
Thesis (Master's) -- Bilkent University, 1996.
Includes bibliographical references leaves 92-94.
Keywords
Turkish Clothing Industry, European Clothing Industry, Customs Union, Competitiveness, Hasca, Clothing, Fashion
Citation