Evaluation of store image with respect to the value and warmth of color on store surface elements

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buir.advisorİmamoğlu, Çağrı
dc.contributor.authorSağıroğlu, Seçkin
dc.date.accessioned2016-01-08T18:22:05Z
dc.date.available2016-01-08T18:22:05Z
dc.date.issued2013
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.descriptionAnkara : The Department of Interior Architecture and Environmental Design, İhsan Doğramacı Bilkent Univ., 2013.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 2013.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.description.abstractThis study examined the changes in value and warmth of color on store surface elements considering store image. To evaluate the store image, four different existing retail stores were chosen which had surfaces in red, green, yellow and blue colors which also referred four primary colors (red, green, yellow and blue) of Natural Color System (NCS) and these retail stores were manipulated through a 3D modeling program. Manipulated samples represented 20 per cent increased and decreased values as well as opposite colors of these four color hues. A questionnaire was used to understand whether changes in color made any difference on perception of the store image. The questionnaire consisted of 13 adjective pairs and a six-point semantic differential scale to evaluate manipulations in retail store samples in terms of prestigiousness and liking. Eighty Bilkent University students participated from different departments except design departments. According to results, value manipulations seemed to influence perception of store image. Differences in warmth of color had conflicting results with previous studies when prestigiousness was taken into considerationen_US
dc.description.degreeM.F.A.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T18:22:05Z (GMT). No. of bitstreams: 1 0006369.pdf: 1955101 bytes, checksum: 0189b1249c1c6799680af1596ee9e7af (MD5)en
dc.description.statementofresponsibilitySağıroğlu, Seçkinen_US
dc.format.extentix, 80 leaves, illustrationsen_US
dc.identifier.itemidB138033
dc.identifier.urihttp://hdl.handle.net/11693/15650
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectStore Imageen_US
dc.subjectPrestigiousnessen_US
dc.subjectColor Valueen_US
dc.subjectColor Warmthen_US
dc.subjectSurface Elementsen_US
dc.subjectStore Environmenten_US
dc.subjectColor Perceptionen_US
dc.subject.lccNK2195.S89 S34 2013en_US
dc.subject.lcshStores, Retail--Design and construction.en_US
dc.subject.lcshStore decoration--Psychological aspects.en_US
dc.subject.lcshColor--Psychological aspects.en_US
dc.subject.lcshColor in interior decoration.en_US
dc.titleEvaluation of store image with respect to the value and warmth of color on store surface elementsen_US
dc.typeThesisen_US

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Dept.of Interior Architecture and Environmental Design - Master's degree