Marketing-manufacturing interface in Turkish tractor industry

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buir.advisorErel, Erdal
dc.contributor.authorKaraçoban, Özlem
dc.date.accessioned2016-01-08T20:12:41Z
dc.date.available2016-01-08T20:12:41Z
dc.date.issued1995
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1995.en_US
dc.descriptionIncludes bibliographical references leaves 54-55.en_US
dc.description.abstractMarketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and develops two hypotheses related with those factors. These hypotheses are also tested and proved to be valid in Turkish tractor industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative techniques in order to understand the effect of factors on the marketing-manufacturiiig interface in a manufacturing organization in the tractor sector. The study also includes recommendations made for fiiture use of this particular company.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityKaraçoban, Özlemen_US
dc.format.extentvi, 94 leaves, tablesen_US
dc.identifier.itemidBILKUTUPB053842
dc.identifier.urihttp://hdl.handle.net/11693/17702
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketingen_US
dc.subjectManufacturingen_US
dc.subjectInterfaceen_US
dc.subjectTurkish Tractor Industryen_US
dc.subjectCase Studyen_US
dc.subject.lccHF5415 .K37 1995en_US
dc.subject.lcshMarketing--Case study.en_US
dc.subject.lcshManufactures--Case study.en_US
dc.subject.lcshMarketing--Management.en_US
dc.subject.lcshProduct management.en_US
dc.subject.lcshAutomobile industry and trade--Turkey.en_US
dc.titleMarketing-manufacturing interface in Turkish tractor industryen_US
dc.typeThesisen_US

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