Country image: an exploratory study on Turkish exporters' image of Turkey

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buir.advisorGer, Güliz
dc.contributor.authorÖzdil, Sefa
dc.date.accessioned2016-01-08T20:12:35Z
dc.date.available2016-01-08T20:12:35Z
dc.date.issued1995
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1995.en_US
dc.descriptionIncludes bibliographical references leaves 29-31.en_US
dc.description.abstractThe globalization of markets, growing international trade, and emergence of trade blocs increase the importance of international marketing. These developments also underscore the significance of country-of-origin information as a reference in the competitive positioning of products. Exporters are one of the participants in the creation of country image. Exporters' perceptions, thoughts and beliefs about origin country play a considerable role in their market penetration strategy which, in turn, affects customer's perceptions, thoughts and beliefs. In this study we will try to find out exporters' image of their country, Turkey, and their products, how it affects their business, compare it with the foreign customers' image of Turkey,and analyze the findings from the perspective of exporters' marketing strategy in general.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T20:12:35Z (GMT). No. of bitstreams: 1 1.pdf: 78510 bytes, checksum: d85492f20c2362aa2bcf4aad49380397 (MD5)en
dc.description.statementofresponsibilityÖzdil, Sefaen_US
dc.format.extentvi 65 leaves, tablesen_US
dc.identifier.itemidBILKUTUPB053816
dc.identifier.urihttp://hdl.handle.net/11693/17688
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subject.lccHF1416.6.T8 O93 1995en_US
dc.subject.lcshExport marketing--Turkey.en_US
dc.subject.lcshCountry of origin.en_US
dc.subject.lcshIntercultural communication.en_US
dc.subject.lcshConsumers preferences--Cross-cultural studies.en_US
dc.subject.lcshCompetition, International.en_US
dc.titleCountry image: an exploratory study on Turkish exporters' image of Turkeyen_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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