A survey on the foreign companies in Turkey

Abstract

This study investigates the reasons behind the foreign companies growing interest in Turkey, and discusses different market entry strategies such as exporting, direct investment, franchising,and joint ventures. An analysis of the advantages and disadvantages of the Turkish market from the foreign companies point of view is followed by an analysis of the reasons that led to a particular choice of an entry strategy. The study made use of a questionnaire which was answered by 21 foreign companies, 19 of them located in Ankara. The results indicate that some policy changes towards foreign companies are necessary.