Printed advertisement and web advertisement : a comparative study on design characteristics of both media

Date
2005
Advisor
Brzozowski, Marek
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Publisher
Bilkent University
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Language
English
Type
Thesis
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Abstract

This thesis compares two forms of media advertising; printed advertising and advertising designed for the web, and covers the elements of design, the principles of design, and the experimental design aspects of the two mediums by means of the question “Do the principles of printed advertising design apply to web advertising?”

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Keywords
Printed Advertising, Web Advertising, Design Elements, Design Principles, Experimental Design Aspects
Citation
Published Version (Please cite this version)