The influence of using QR codes as an information delivery method to increase user engagement in exhibition spaces

Abstract

The use of QR codes as an information delivery method and its’ effects on visitor engagement in exhibition spaces is investigated in the present thesis. The use of QR codes as an information delivery method and its’ resulting effects on visitor engagement in terms of visitors’ experiences of learning and social interaction are examined. Moreover, if younger people are more likely to use QR codes in comparison to middle-aged participants is studied during the study. A field experiment that applied the analysis of the timing data and questionnaire was conducted with 63 participants in two different conditions at an art gallery. The control condition consisted of traditional information labels with an informative text while the experiment condition consisted of information labels with a QR code directing visitors to a designed website of artworks’ explanations. The results of the study are expected to construct a basis on implementing the QR code technology in exhibition environments to improve visitors’ interaction level with exhibited objects.