A decision consultancy case on strategy formulation of a livestock project
Date
1994
Authors
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Advisor
Önkal, Dilek
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Publisher
Bilkent University
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Language
English
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Abstract
The purpose of this thesis is to assist in a project that combines decision support mechanisms and their probable results to assist top management in decision making. Government regulation obliges the subject firm to enter daily cattle artificial insemination business. This study covers an analysis for the industry structure, financial estimation and present value calculations, suggested value chain, marketing strategy, and sei-vice guarantee - quality with a motivation program.