A decision consultancy case on strategy formulation of a livestock project

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Bilkent University

The purpose of this thesis is to assist in a project that combines decision support mechanisms and their probable results to assist top management in decision making. Government regulation obliges the subject firm to enter daily cattle artificial insemination business. This study covers an analysis for the industry structure, financial estimation and present value calculations, suggested value chain, marketing strategy, and sei-vice guarantee - quality with a motivation program.

Ankara : Faculty of Management and the Graduate School of Business Administration of Bilkent University, 1994.
Thesis (Master's) -- İhsan Doğramacı Bilkent University, 1994.
Includes bibliographical references (leaves 65-66).
Decision support, Dairy cattle artificial insemination, Service quality, Service guarantee, Value chain, Performance appraisal system, Management by objectives, Financial estimation and present value calculation