Impulse purchases of new products: An empirical analysis

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dc.citation.epage37en_US
dc.citation.issueNumber1en_US
dc.citation.spage27en_US
dc.citation.volumeNumber18en_US
dc.contributor.authorHarmancioglu, N.en_US
dc.contributor.authorFinney, R.Z.en_US
dc.contributor.authorJoseph, M.en_US
dc.date.accessioned2016-02-08T10:05:33Z
dc.date.available2016-02-08T10:05:33Z
dc.date.issued2009en_US
dc.departmentFaculty of Business Administrationen_US
dc.description.abstractPurpose - This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products. Design/methodology/approach - A total of 157 consumer surveys were collected and these were analyzed using structural equations modeling. Findings - There are two major findings: new product knowledge and consumer desire for excitement and esteem promote impulse buying intention and behavior. Originality/value - The paper is among the first to determine how impulse purchases of new products differ from impulse purchases of other types of products. In doing so, the paper builds on the substantial body of work surrounding impulse purchases. © Emerald Group Publishing Limited.en_US
dc.identifier.doi10.1108/10610420910933344en_US
dc.identifier.issn10610421
dc.identifier.urihttp://hdl.handle.net/11693/22850
dc.language.isoEnglishen_US
dc.relation.isversionofhttp://dx.doi.org/10.1108/10610420910933344en_US
dc.source.titleJournal of Product and Brand Managementen_US
dc.subjectBuying behaviouren_US
dc.subjectConsumer psychologyen_US
dc.subjectNew productsen_US
dc.subjectSelf esteemen_US
dc.titleImpulse purchases of new products: An empirical analysisen_US
dc.typeArticleen_US

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