Visitor behavior in museum environments : an analysis of visitor circulation patterns in Sadberk Hanım Museum

Abstract

In this study, visitor circulation in museum environments is examined. The main concern is visitor characteristics and their influence on circulation patterns. In this context, a case study was conducted in one of the two sections of Sadberk Hanım Museum, Istanbul, in order to explore whether differences in visitors’ characteristics in terms of gender and locality have an effect on their circulation behavior. Evaluating these characteristics, the study found a significant relation between circulation behavior and demographics and underlies the importance of providing an effective and efficient museum experience for the diversified museum audience.