The dynamic interaction between advertising and popular culture : a case study on Ixir TV commercials

buir.advisorMutman, Mahmut
dc.contributor.authorSeçmeer, Bahar
dc.date.accessioned2016-07-01T11:05:08Z
dc.date.available2016-07-01T11:05:08Z
dc.date.issued2006
dc.departmentDepartment of Graphic Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractIn the scope of the thesis, the “advertising” concept--rather than its economic dimension-- is taken as a matter of culture under the form of popular culture, serving as a repository for social and cultural data. How the dynamic interaction and the mutually exclusive culture generation among advertising and popular culture takes place is examined upon the latest commercials for validity and up to datedness. Furthermore, İxir TV commercials, because of their periodical importance, rich content and popularity are chosen as the sample case for further investigations.en_US
dc.description.degreeM.F.A.en_US
dc.description.statementofresponsibilitySeçmeer, Baharen_US
dc.format.extentx, 180 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB098848
dc.identifier.urihttp://hdl.handle.net/11693/29791
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertising as a Cultural Institutionen_US
dc.subjectPopular Cultureen_US
dc.subjectTexten_US
dc.subjectTextual Analysisen_US
dc.subjectInterneten_US
dc.subjectIxiren_US
dc.subjectTelevisionen_US
dc.subjectSocial Tableauen_US
dc.subjectMediaen_US
dc.subjectAds Consumeden_US
dc.subject.lccHF5821 .S43 2006en_US
dc.subject.lcshAdvertising Social aspects.en_US
dc.titleThe dynamic interaction between advertising and popular culture : a case study on Ixir TV commercialsen_US
dc.typeThesisen_US
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