Creating a presentation format of interactive media for innovative products

In this work, an interactive presentation format to give information about an innovative product is developed. Innovation process is also discussed for communication of users and designers. Accessing the original needs of potential users by making them active participants through this interactive presentation is considered. Target audience for the innovative product is defined with analysing them in terms of education, culture, social status, and age. Besides the presentation format, the visual style is designed which should be consistent and visible. Construction of graphics, text and animation elements of the presentation on a two dimensional computer graphics interface and attractive graphic format for receiving participation of the users are studied as well. Newton, a palm sized electronic notebook from Apple is selected as the irmovative product, to be analysed with the defined presentation format. Within the scope of a graphic designer or/and stack designer, a detailed story board of the whole presentation is developed.