A case study in marketing-manufacturing interface : Ateş Mobilya
| buir.advisor | Karabatı, Selçuk | |
| dc.contributor.author | Gezer, Melih | |
| dc.date.accessioned | 2016-01-08T20:20:54Z | |
| dc.date.available | 2016-01-08T20:20:54Z | |
| dc.date.issued | 1994 | |
| dc.department | Department of Management | en_US |
| dc.description | Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1994. | en_US |
| dc.description | Thesis -- Bilkent University, 1994. | en_US |
| dc.description | Includes bibliographical references leaves 35-36. | en_US |
| dc.description.abstract | The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use. | en_US |
| dc.description.degree | M.B.A | en_US |
| dc.description.statementofresponsibility | Gezer, Melih | en_US |
| dc.format.extent | 123 leaves | en_US |
| dc.identifier.itemid | BILKUTUPB026983 | |
| dc.identifier.uri | http://hdl.handle.net/11693/18616 | |
| dc.language.iso | English | en_US |
| dc.publisher | Bilkent University | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Manufacturing | en_US |
| dc.subject | Interface | en_US |
| dc.subject | Qualitative | en_US |
| dc.subject | Case Study | en_US |
| dc.subject.lcc | HF5415 .G49 1994 | en_US |
| dc.subject.lcsh | Marketing--Case study. | en_US |
| dc.subject.lcsh | Manufactures--Case study. | en_US |
| dc.subject.lcsh | Marketing--Management. | en_US |
| dc.subject.lcsh | Product management. | en_US |
| dc.subject.lcsh | Furniture industry and trade--Turkey. | en_US |
| dc.title | A case study in marketing-manufacturing interface : Ateş Mobilya | en_US |
| dc.type | Thesis | en_US |
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