Turkish consumers' perceptions of foreign and Turkish products

Abstract

The globalisation of markets and growth in the volume of international trade increased the importance of international marketing. One aspect of products transnationally marketed is the "made in" image. This is the stereotype that consumers attach to products of a specific country, especially when there is lack of other information about the product other than the country-of-origin. In this study Turkish consumers' attitudes toward some countries' products with which Türkiye is in trade relationship and also Turkish products. This study aims to help international marketing managers by finding out their countries' products image in Turkish consumers' minds and also a comparison of them with Turkish made products are given.