Effect of color on memory through signage systems in train stations

Abstract

In complex buildings, it is important to remember the color of information while finding the way with correct identifications. The purpose of the study is to understand the relationship between misleading information and color with the wayfinding process in train stations to compare different colors in terms of recognition. Recognition of color is tested according to false memory studies with misinformation paradigm. The experiment was conducted with six different colors; orange, magenta, turquoise, purple, white, and black. The participants were a total of ninety people of various ages and professions. The study was conducted in two phases. Firstly, they answered questions about the viewing conditions of their devices (smartphones, pad, laptop, and desktop). Secondly, they watched the first and the second videos that consisted of different sign colors in a virtual train station and answered questions that included images of the signage. It was found that there was no difference between different colors on remembering the sign color, misleading information, color scheme, location of the signage, color order, and color pairing. The colors included in the study were remembered in all considerations. The findings of the experiment can guide architects, interior architects and graphic designers who may be interested in sign design.