Implicit reaction against social change in the context of rumour

Abstract

In this article the role of rumour that has widespread circulation in social discourse as reproducing the ideas of a social group, that can be defined as conservative and resistant to social change, is discussed. Taking the general attitude of conservative part of Turkish society against social change as a basis, the discussion goes further in the context of women's role and place in Turkish society. The case that is chosen to evaluate the reaction against social change is the type of rumour which is called "supermarket rumour" in this article.