Dünyada ve Türkiye’de çikolatanın tarihi, gelişimi ve Elit Çikolata A.Ş.

Simple item page
dc.contributor.authorAy, Buket
dc.contributor.authorKaya, Aylin
dc.contributor.authorÖzdemir, Mercan
dc.contributor.authorPulak, Tuna
dc.contributor.authorSoydan, Kadriye İdil
dc.date.accessioned2024-07-08T11:44:30Z
dc.date.available2024-07-08T11:44:30Z
dc.date.issued2024
dc.descriptionThis work is a student project of the Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University.en_US
dc.descriptionThe History of Turkey course (HIST200) is a requirement for all Bilkent undergraduates. It is designed to encourage students to work in groups on projects concerning any topic of their choice that relates to the history of Turkey. It is designed as an interactive course with an emphasis on research and the objective of investigating events, chronologically short historical periods, as well as historic representations. Students from all departments prepare and present final projects for examination by a committee, with 10 projects chosen to receive awards.en_US
dc.descriptionAnkara : İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2024.
dc.descriptionIncludes bibliographical references (pages 19-21).
dc.description.abstractBu araştırmada ilk olarak çikolatanın doğuşu ve Osmanlı- Türk tarihindeki yeri ele alınarak dünyada ve Türkiye de çikolatanın tarihi, gelişimi ve bir aile şirketi olan Elit Çikolata incelendi. Daha geniş bir bakış açısından yaklaşmak ve Elit Çikolata nın arka planını daha iyi anlamak için çikolatanın ve Elit Çikolata nın tarihçesine yer verildi. Ek olarak Elit Çikolata nın Türkiye deki ve uluslararası pazardaki konumu, Elit Çikolata yı anlamak açısından önem taşıdığından halkla ilişkilerine, pazardaki konumuna ve pazarlama stratejilerine değinildi. Elit Çikolata nın yüz yıllık geçmişinin zenginin kültüründen yararlanarak oluşturulan bu araştırmada dönemin gazeteleri, makaleler ve röportajlar kullanıldı.
dc.description.abstractThis research begins by addressing the emergence of chocolate and its place in Ottoman-Turkish history, examining the history and development of chocolate both globally and in Turkey, as well as focusing on Elit Çikolata, a family-owned company. To adopt a broader perspective and better understand the background of Elit Çikolata, the historical context of chocolate and Elit Çikolata is provided. Additionally, given the significance of Elit Çikolata's position in both the domestic and international markets for comprehending the company, its public relations, market positioning, and marketing strategies have profound roles. Drawing upon the rich cultural heritage of Elit Çikolata's century-long history, this study relies on contemporary newspapers, articles, and interviews.
dc.description.provenanceSubmitted by İrem Sıla Akıllılar (irem.akillilar@bilkent.edu.tr) on 2024-07-08T11:44:30Z No. of bitstreams: 1 SPB4840.pdf: 1346571 bytes, checksum: fc18271b45ee1744f1dea23eb85f3d53 (MD5)en
dc.description.provenanceMade available in DSpace on 2024-07-08T11:44:30Z (GMT). No. of bitstreams: 1 SPB4840.pdf: 1346571 bytes, checksum: fc18271b45ee1744f1dea23eb85f3d53 (MD5) Previous issue date: 2024en
dc.description.statementofresponsibilityby İbrahim Mert Öztürk.
dc.format.extent25 pages.
dc.identifier.itemidSPB4840
dc.identifier.urihttps://hdl.handle.net/11693/115266
dc.language.isoTurkish
dc.publisherBilkent Universityen_US
dc.relation.ispartofseriesİbrahim Mert Öztürk, HIST 200-11 (2023-2024 Spring) ; 02
dc.rightsCreative Commons Attribution-NonCommercial-ShareAlikeen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/en_US
dc.subjectElit Çikolata
dc.subjectÇikolata
dc.subjectKakao
dc.subjectYüzyıllık şirket
dc.subjectPazarlama stratejileri
dc.subjectChocolate
dc.subjectCocoa
dc.subjectCentennial company
dc.subjectMarketing strategies
dc.titleDünyada ve Türkiye’de çikolatanın tarihi, gelişimi ve Elit Çikolata A.Ş.
dc.typeStudent Project

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
SPB4840.pdf
Size:
1.28 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
2.1 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Student Projects - History