Online presentation of self on instagram: a case study of yoga practitioners in Turkey

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buir.advisorSavaş, Özlem
dc.contributor.authorGölge, Alime Bilge
dc.date.accessioned2017-02-08T13:34:09Z
dc.date.available2017-02-08T13:34:09Z
dc.date.copyright2017-01
dc.date.issued2017-01
dc.date.submitted2017-02-07
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Communication and Design, İhsan Doğramacı Bilkent University, 2017en_US
dc.descriptionIncludes bibliographical references (leaves 77-86).en_US
dc.description.abstractIn the era of social media, Social Network Sites (SNSs) has become an essential part of social conversation. Among varied aspects of online communication, SNSs encourage the users to present their idealized self-identities in digital realm. This thesis explores social media practices and performances of Turkey’s yoga community on Instagram, based on Goffman’s dramaturgical perspective on self-presentation. With this aim, visual images, texts and hashtags of the Instagram posts by yogis and yoginis were analyzed while ethnographic research techniques were used with a consideration of both online and offline contexts. Conducted research showed that there are three main motivations for the yogi and yoginis of Turkey to use Instagram: to become visible, to exhibite creativity online and to offer a guidance to their followers for self-actualization. Furthermore, the findings provided an understanding about yoga body, gender roles and attitudes towards censorship. This thesis argues that even if they were designed for global-scale interaction, the ways that SNSs are employed by the users to indicate different attitudes depend on local circumstances of the community. Therefore, instead of taking online platforms as homogenous constructs, considering them in their offline contexts is required for overall comprehension of the social meaning produced through the practices on SNSs.en_US
dc.description.provenanceSubmitted by Betül Özen (ozen@bilkent.edu.tr) on 2017-02-08T13:34:09Z No. of bitstreams: 1 10137109.pdf: 1693359 bytes, checksum: ef2193a98845b79e7a3ac297dcb59bb6 (MD5)en
dc.description.provenanceMade available in DSpace on 2017-02-08T13:34:09Z (GMT). No. of bitstreams: 1 10137109.pdf: 1693359 bytes, checksum: ef2193a98845b79e7a3ac297dcb59bb6 (MD5) Previous issue date: 2017-02en
dc.description.statementofresponsibilityby Alime Bilge Gölge.en_US
dc.embargo.release2019-01-28
dc.format.extentx, 86 leaves : illustrations (some color)en_US
dc.identifier.itemidB155153
dc.identifier.urihttp://hdl.handle.net/11693/32665
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectInstagramen_US
dc.subjectOnline Self-Presentationen_US
dc.subjectSocial Network Sitesen_US
dc.subjectYoga Communityen_US
dc.titleOnline presentation of self on instagram: a case study of yoga practitioners in Turkeyen_US
dc.title.alternativeBenliğin instagram’da çevrimiçi sunumu: Türkiye’deki yoga topluluğu örneğien_US
dc.typeThesisen_US
thesis.degree.disciplineMedia and Visual Studies
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMA (Master of Arts)

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