Steps to building a target market model for a new university

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buir.advisorGer, Güliz
dc.contributor.authorKuruç, Kurt
dc.date.accessioned2016-01-08T20:08:05Z
dc.date.available2016-01-08T20:08:05Z
dc.date.issued1988
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : The Department of Management and the Institute of Economics and Social Sciences of Bilkent Univ. , 1988.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1988.en_US
dc.descriptionIncludes bibliographical references leaves 65-66.en_US
dc.description.abstractIn order to form a segmentation base for Bilkent University, and position accordingly, a model is developed which relates student performances at Bilkent University to their socio-economic and educational backgrounds. In addition, analyses of the information sources of the matriculants, in terms of both the assessments of the sources and the relative effects of the sources on the matriculant’s decision are performed. Similarly, the factors that influence the matriculants are analysed both in terms of how Bilkent University is perceived according to each factor, and the relative effect of that factor on the matriculant’s final decision.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityKuruç, Kurten_US
dc.format.extentix, 67 leaves, illustrationsen_US
dc.identifier.urihttp://hdl.handle.net/11693/17200
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectmarketing non-profit organizationsen_US
dc.subject.lccHD62.6 .K967 1988en_US
dc.subject.lcshCorporations, Nonprofit-Marketing.en_US
dc.titleSteps to building a target market model for a new universityen_US
dc.typeThesisen_US

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