The new product development improvement motives and practices of Miles and Snow’s prospectors, analysers and defenders

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dc.citation.epage95en_US
dc.citation.issueNumber1en_US
dc.citation.spage85en_US
dc.citation.volumeNumber15en_US
dc.contributor.authorLaugen, B. T.en_US
dc.contributor.authorBoer, H.en_US
dc.contributor.authorAcur, N.en_US
dc.date.accessioned2019-01-31T05:55:31Z
dc.date.available2019-01-31T05:55:31Z
dc.date.issued2006en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractMarketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.en_US
dc.description.provenanceSubmitted by Merve Nalbant (merve.nalbant@bilkent.edu.tr) on 2019-01-31T05:55:31Z No. of bitstreams: 1 The_New_Product_Development_Improvement_Motives_and_Practices_of_Miles_and_Snow_s_Prospectors_Analysers_and_Defenders.pdf: 86835 bytes, checksum: 2e3322d0f777febad2e2f48a6f572eff (MD5)en
dc.description.provenanceMade available in DSpace on 2019-01-31T05:55:31Z (GMT). No. of bitstreams: 1 The_New_Product_Development_Improvement_Motives_and_Practices_of_Miles_and_Snow_s_Prospectors_Analysers_and_Defenders.pdf: 86835 bytes, checksum: 2e3322d0f777febad2e2f48a6f572eff (MD5) Previous issue date: 2006en
dc.identifier.doi10.1111/j.1467-8691.2006.00371.xen_US
dc.identifier.eissn1467-8691
dc.identifier.issn0963-1690
dc.identifier.urihttp://hdl.handle.net/11693/48567
dc.language.isoEnglishen_US
dc.publisherWiley-Blackwell Publishingen_US
dc.relation.isversionofhttps://doi.org/10.1111/j.1467-8691.2006.00371.xen_US
dc.source.titleCreativity and Innovation Managementen_US
dc.titleThe new product development improvement motives and practices of Miles and Snow’s prospectors, analysers and defendersen_US
dc.typeArticleen_US

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