The intertextual circulation: image travelling in consumer culture

Abstract

The aim of the present study is to examine certain characteristics of image travelling in consumer culture through various means and forms of media. Therefore, at the first attempt the relationship and interaction between culture and media is questioned, wherein image is conceived as being the prim ary representational form through this interaction. Consequently, the intertextual circulation of image is examined which is also conceived as to appear as a result of the contemporary relationship between media and culture.