The village imagery created in commercials and the "integrated" chickens produced by avian flu

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dc.citation.epage74en_US
dc.citation.issueNumber71en_US
dc.citation.spage71en_US
dc.citation.volumeNumber9en_US
dc.contributor.authorTuğcu, E.en_US
dc.date.accessioned2016-02-08T10:16:58Z
dc.date.available2016-02-08T10:16:58Z
dc.date.issued2006en_US
dc.departmentDepartment of Turkish Literatureen_US
dc.description.abstractTaking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of "nature" is significant. That "nature" implies the "natural" and "healthy" consequently makes the handmade productions more valuable. The "village" is the bearer of all these attributes and this fact determines the eating habits of people. However, a major rupture may instantly invert the eating habits and the image of productions which are "good for health". In this paper, making use of advertisements, I will show how the image of industrial organization as the representative of hygienic life has replaced the image of village and nature in food advertisements and interpret the change of image of "health", due to a major influence of avian flu epidemic.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T10:16:58Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2006en
dc.identifier.issn13003984
dc.identifier.urihttp://hdl.handle.net/11693/23655
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisementen_US
dc.subjectAvian fluen_US
dc.subjectHealthen_US
dc.subjectHygienen_US
dc.subjectNaturalen_US
dc.titleThe village imagery created in commercials and the "integrated" chickens produced by avian fluen_US
dc.title.alternativeReklamlarda yaratilan köy imgesi ve kuş gribi'nin ürettiği "entegre" tavuklaren_US
dc.typeArticleen_US

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The village imagery created in commercials and the integrated chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ entegre tavuklar].pdf
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