Who are the influentials? : the relationship between opinion leadership and new product adoption

Date

2013

Editor(s)

Advisor

Kandemir, Destan

Supervisor

Co-Advisor

Co-Supervisor

Instructor

Series

Abstract

Source Title

Publisher

Course

Other identifiers

Book Title

Keywords

Degree Discipline

Business Administration

Degree Level

Master's

Degree Name

MBA (Master of Business Administration)

Citation

Published Version (Please cite this version)

Language

English

Type