Who are the influentials? : the relationship between opinion leadership and new product adoption
Date
2013
Authors
Editor(s)
Advisor
Kandemir, Destan
Supervisor
Co-Advisor
Co-Supervisor
Instructor
Series
Abstract
Source Title
Publisher
Course
Other identifiers
Book Title
Keywords
Degree Discipline
Business Administration
Degree Level
Master's
Degree Name
MBA (Master of Business Administration)
Citation
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Published Version (Please cite this version)
Language
English