Competitive markdown timing for perishable and substitutable products☆

Abstract

We model as a duopoly two firms selling their fixed stocks of two substitutable items over a selling season. Each firm starts with an initial price, and has the option to decrease the price once. The problem for each firm is to determine when to mark its price down in to maximize its revenue. We show that the existence and characterization of a pure-strategy equilibrium depend on the magnitude of the increase in the revenue rate of a firm when its competitor runs out of stock. When the increase is smaller than the change in the revenue rate of the price leader when both firms are in stock for all of the three possible scenarios, neither firm has the incentive to force its rival to run out of stock and if a firm marks its price down after the season starts, its inventory runs out precisely at the end of the season. When the increase is larger than the change of the price leader׳s revenue rate in one particular scenario, waiting until its rival runs out of inventory may be an equilibrium strategy for the larger firm even though this may lead to leftover inventory for itself. In other cases, there may be no pure-strategy equilibrium in the game. In certain regions of the parameter space, a firm׳s revenue may be decreasing in its starting inventory which shows that a firm may be better off if it can credibly salvage a portion of its inventory prior to the game. While most of our analysis is for open-loop strategies, in the final part of the paper, we show that the open-loop equilibrium survives as an equilibrium when we consider closed-loop strategies for an important subset of the parameter space.