Factors affecting evaluations of storefront designs and inferences on store characteristics

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buir.advisorİmamoğlu, Çağrı
dc.contributor.authorÇakırlar, Yasemin Burcu
dc.date.accessioned2016-01-08T18:13:11Z
dc.date.available2016-01-08T18:13:11Z
dc.date.issued2010
dc.descriptionAnkara : The Department of Interior Architecture and Environmental Design and the Institute of Economics and Social Sciences of Bilkent Univ., 2010.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 2010.en_US
dc.descriptionIncludes bibliographical references leaves 77-83.en_US
dc.description.abstractThe aim of this study was to examine the factors affecting the evaluations of storefront designs and to understand how they relate to inferences on store characteristics. The study consists of two parts. In both parts of the study, 12 color photographs of storefronts manipulated to represent two different levels of crowdedness and openness levels were used. The first part was conducted with 70 students from Interior Architecture and Environmental Design Department, Bilkent University. They were asked to rate the storefronts on a semantic differential scale which consisted of adjective pairs involving evaluations of storefront designs and those related to their inferences on the items which may be sold in the stores. In the second part, interviews with 32 shoppers were conducted in a shopping mall, regarding their preferences on the same storefronts displayed together on a board, and reasons affecting their appraisals. The results show that the evaluations of storefront designs have a strong relationship with the inferences on store characteristics. Crowdedness, openness, complexity and familiarity of the storefronts were also found to affect the appraisals of storefronts.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T18:13:11Z (GMT). No. of bitstreams: 1 0004052.pdf: 3862505 bytes, checksum: 53f2b33b6e91958e68430c37247e58cb (MD5)en
dc.description.statementofresponsibilityÇakırlar, Yasemin Burcuen_US
dc.format.extentxi, 106 leaves, illustrationsen_US
dc.identifier.itemidB122792
dc.identifier.urihttp://hdl.handle.net/11693/15093
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectStore atmosphericsen_US
dc.subjectFamiliarityen_US
dc.subjectComplexityen_US
dc.subjectStorefrontsen_US
dc.subjectOpennessen_US
dc.subjectCrowdednessen_US
dc.subjectEvaluationsen_US
dc.subject.lccNA6225 .C34 2010en_US
dc.subject.lcshStorefronts--Design.en_US
dc.subject.lcshStore decoration.en_US
dc.subject.lcshStores, Retail--Decoration.en_US
dc.subject.lcshShow-windows.en_US
dc.titleFactors affecting evaluations of storefront designs and inferences on store characteristicsen_US
dc.typeThesisen_US
thesis.degree.disciplineInterior Architecture and Environmental Design
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMFA (Master of Fine Arts).

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