A semiotical approach to analyze connoted values in advertising photography

Date
1994
Advisor
Erdoğan, Nezih
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Publisher
Bilkent University
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Language
English
Type
Thesis
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Abstract

The aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.

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Keywords
Advertising, Semiotics, Advertising Photography
Citation
Published Version (Please cite this version)