A case study : analysis of Alke Cilt Estetigi ve Sagligi AS with respect to cosmetic industry and the recommendation of new strategy development
buir.advisor | Wolley, Fred | |
dc.contributor.author | Ertürk, Mehmet Can | |
dc.date.accessioned | 2016-07-01T11:12:26Z | |
dc.date.available | 2016-07-01T11:12:26Z | |
dc.date.issued | 1996 | |
dc.description | Cataloged from PDF version of article. | en_US |
dc.description.abstract | The high profitability and the great potential in the cosmetic sector in Turkey is attracting many firms to this field. According to their scarce resources each firm tries to achieve a competitive position with respect to the others. They select their market segments and marketing strategies to achieve this. Alke Cilt Estetiği ve Sağlığı A.Ş. is a firm that uses party selling method in high price high quality end of the skin-care products of the sector. The company sells the products of Dr. Spiller and Aphrodie Esthétique brands, the latter being recently developed in its own trade name. Alke produces only a little amount of Dr. Spiller products under the trade name of Dr. Spiller. Alke would like to expand the Aphrodie Esthetique’s product lines and produce more of Dr. Spiller products. This thesis analyzes AJke Cilt Estetiği ve Sağlığı A.Ş. with respect to cosmetic industry, and recommends strategies that would increase its market share in skin-care products segment and improve the overall position of the company by entering other segments successfully | en_US |
dc.description.provenance | Made available in DSpace on 2016-07-01T11:12:26Z (GMT). No. of bitstreams: 1 0008425.pdf: 2000229 bytes, checksum: 055f2688086d3974ebc109b6a3178487 (MD5) Previous issue date: 1996 | en |
dc.description.statementofresponsibility | Ertürk, Mehmet Can | en_US |
dc.format.extent | vii, 86 leaves, tables | en_US |
dc.identifier.itemid | BILKUTUPB053822 | |
dc.identifier.uri | http://hdl.handle.net/11693/30106 | |
dc.language.iso | English | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Competitive advantage | en_US |
dc.subject | Generic strategy | en_US |
dc.subject | Value chain | en_US |
dc.subject | Industry forces | en_US |
dc.subject | Positioning | en_US |
dc.subject | Promotion | en_US |
dc.subject.lcc | HF5415.2 .E78 1996 | en_US |
dc.subject.lcsh | Marketing research. | en_US |
dc.title | A case study : analysis of Alke Cilt Estetigi ve Sagligi AS with respect to cosmetic industry and the recommendation of new strategy development | en_US |
dc.type | Thesis | en_US |
thesis.degree.discipline | Business Administration | |
thesis.degree.grantor | Bilkent University | |
thesis.degree.level | Master's | |
thesis.degree.name | MBA (Master of Business Administration) |
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