A case study on the application of qualitative research in consumer behavior

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buir.advisorGer, Güliz
dc.contributor.authorHatiboglu, Nevra
dc.date.accessioned2016-01-08T20:12:58Z
dc.date.available2016-01-08T20:12:58Z
dc.date.issued1996
dc.descriptionAnkara : The Faculty of Management and the Graduate School of Business Administration of Bilkent Univ., 1996.en_US
dc.descriptionThesis (Master's) -- İhsan Doğramacı Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical references (leaves 115-117).en_US
dc.description.abstractQualitative studies are often used to examine consumer attitudes and behaviour in relation to a product categoiy or service, usually with the aim of understanding consumer relationship to a brand. This study examines the use of qualitative research in obtaining insights about the perceptions, feelings, and manner of thinking of consumers utilizing a combination of focus groups and projective techniques with a case study. The subjects of the case study are two radio stations. The meaning of music, the meaning of radio, and the meaning of the two radio stations are discussed with regard to the variables of age and sex.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T20:12:58Z (GMT). No. of bitstreams: 1 1.pdf: 78510 bytes, checksum: d85492f20c2362aa2bcf4aad49380397 (MD5)en
dc.description.statementofresponsibilityHatiboglu, Nevraen_US
dc.format.extentiii, 117 leaves ; 30 cmen_US
dc.identifier.itemidBILKUTUPB053819
dc.identifier.urihttp://hdl.handle.net/11693/17737
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectQualitative Researchen_US
dc.subjectFocus Groupsen_US
dc.subjectProjective Techniques, Collageen_US
dc.subject.lccHF5415.32 .H38 1996en_US
dc.subject.lcshConsumer research.en_US
dc.subject.lcshConsumer behavior.en_US
dc.subject.lcshMarketing research.en_US
dc.subject.lcshSocial sciences--Research--Methodology.en_US
dc.titleA case study on the application of qualitative research in consumer behavioren_US
dc.title.alternativeKalitatif araştırmanın tüketici davranışlarına uygulanması üzerine bir durum incelemesien_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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