Parking as a loss leader at shopping malls

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dc.citation.epage112en_US
dc.citation.spage98en_US
dc.citation.volumeNumber91en_US
dc.contributor.authorErsoy, F. Y.en_US
dc.contributor.authorHasker, K.en_US
dc.contributor.authorInci, E.en_US
dc.date.accessioned2018-04-12T10:52:33Z
dc.date.available2018-04-12T10:52:33Zen_US
dc.date.issued2016en_US
dc.departmentDepartment of Economicsen_US
dc.description.abstractThis paper investigates the pricing of malls in an environment where shoppers choose between a car and public transportation in getting to a suburban mall. The mall implicitly engages in mixed bundling; it sells goods bundled with parking to shoppers who come by car, and only goods to shoppers who come by public transportation. There are external costs of discomfort in public transportation due to crowdedness. Thus, shoppers using public transportation deter each other. The mall internalizes these external costs, much like a policy maker. To do so, it raises the sales price of the good and sets a parking fee less than parking's marginal cost. Hence, parking is always a loss leader. Surprisingly, this pricing scheme is not necessarily distortionary. © 2016 Elsevier Ltd.en_US
dc.description.provenanceMade available in DSpace on 2018-04-12T10:52:33Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 179475 bytes, checksum: ea0bedeb05ac9ccfb983c327e155f0c2 (MD5) Previous issue date: 2016en
dc.identifier.doi10.1016/j.trb.2016.04.016en_US
dc.identifier.eissn1879-2367
dc.identifier.issn0191-2615
dc.identifier.urihttp://hdl.handle.net/11693/36765en_US
dc.language.isoEnglishen_US
dc.publisherPergamon Pressen_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.trb.2016.04.016en_US
dc.source.titleTransportation Research Part B: Methodologicalen_US
dc.subjectBundlingen_US
dc.subjectLoss-leader pricingen_US
dc.subjectMode choiceen_US
dc.subjectPublic transportationen_US
dc.subjectShopping mall parkingen_US
dc.subjectShopping centersen_US
dc.subjectExternal costsen_US
dc.subjectMarginal costsen_US
dc.subjectMixed bundlingen_US
dc.subjectMode choiceen_US
dc.subjectPolicy makersen_US
dc.subjectPricing schemeen_US
dc.subjectPublic transportationen_US
dc.subjectCostsen_US
dc.subjectCar useen_US
dc.subjectParkingen_US
dc.subjectPricing policyen_US
dc.subjectPublic transporten_US
dc.titleParking as a loss leader at shopping mallsen_US
dc.typeArticleen_US

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