Parody of village in the advertisements

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dc.citation.epage63en_US
dc.citation.issueNumber71en_US
dc.citation.spage60en_US
dc.citation.volumeNumber9en_US
dc.contributor.authorKebeli, S.en_US
dc.date.accessioned2016-02-08T10:16:13Z
dc.date.available2016-02-08T10:16:13Z
dc.date.issued2006en_US
dc.departmentDepartment of Turkish Literatureen_US
dc.description.abstractThis paper examines the advertisement of Ulker's Icim Yogurt as an example of how advertisements approach village as a subject. The main concepts of this advertisement are village and city, factory production and individual production that are constructed in relation with the term of "binary opposition". The advertisement breaks the relation of village to "being natural" and it ascribes the notion of being natural to Icim Yogurt which is a factory product. In this way, it parodied village and the discources that refer village as a source of natural life have been undermined. In conclusion, this advertisement can be taken as an example of media manipulation of our common ways of thinking by parodying village.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T10:16:13Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2006en
dc.identifier.issn13003984
dc.identifier.urihttp://hdl.handle.net/11693/23599
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisementsen_US
dc.subjectFolk cultureen_US
dc.subjectParodyen_US
dc.subjectVillageen_US
dc.titleParody of village in the advertisementsen_US
dc.title.alternativeKöyün reklamlarda parodileştirilmesien_US
dc.typeArticleen_US

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