Is Culture a superficial barrier to global marketing?: A Case study of food and drink products in Turkey

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buir.advisorGer, Güliz
dc.contributor.authorSezer, Sibel
dc.date.accessioned2016-01-08T20:08:24Z
dc.date.available2016-01-08T20:08:24Z
dc.date.issued1989
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ. , 1989.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1989.en_US
dc.descriptionIncludes bibliographical references leaves 50-51.en_US
dc.description.abstractIn a world of converging needs and desires, globally standardizing products would lead to lower production costs, improved quality of products as well as management. The validity of this argument proposed by "global marketing" is discussed taking into consideration the differences existing within cultures and whether culture is in fact a barrier to globalization. A study was conducted in order to explore whether global marketing strategies can be successful in Turkey for food and drink products competing with local counterparts with regard to age, sex and so c i o ­ economic status comparisons.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilitySezer, Sibelen_US
dc.format.extentviii, 102 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB009607
dc.identifier.urihttp://hdl.handle.net/11693/17233
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGlobalizationen_US
dc.subjectStandardizationen_US
dc.subjectCultureen_US
dc.subjectPerceptionen_US
dc.subjectDemographicsen_US
dc.subjectSocio -Economic - S t a t u sen_US
dc.subject.lccHF1416 .Se99 1989en_US
dc.subject.lcshExport Marketing.en_US
dc.titleIs Culture a superficial barrier to global marketing?: A Case study of food and drink products in Turkeyen_US
dc.typeThesisen_US

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