Browsing by Subject "Web Advertising"
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Item Open Access Printed advertisement and web advertisement : a comparative study on design characteristics of both media(2005) Çuhadar, GökçeThis thesis compares two forms of media advertising; printed advertising and advertising designed for the web, and covers the elements of design, the principles of design, and the experimental design aspects of the two mediums by means of the question “Do the principles of printed advertising design apply to web advertising?”