Browsing by Subject "Visitor attention"

Now showing 1 - 3 of 3

Open Access
The effects of salience and ordinal position of exhibit objects on visitor attention in digital exhibitions
(Routledge, 2022-06-08) Zıraman, Ayça Turgay; İmamoğlu, Çağrı
The aims of the present experiments were to investigate the impact of (a) ordinal position, (b) object salience (size and three-dimensionality), and (c) proximity to salient objects on visitor attention in digital exhibitions, and to make comparisons with trends observed in physical exhibitions. The results of two experiments involving 210 participants, conducted using a tablet computer, indicated that (a) the ordinal position and salience effects observed in physical exhibitions were also present in the digital medium; (b) however, the overshadowing effect by the salient objects on the adjacent ones observed in physical exhibitions did not seem to emerge when three-dimensionality was the salience parameter; and (c) the negative impact of the salient object’s presence on the overall attention to the exhibition observed in physical exhibitions seemed to be eliminated in digital exhibition environments regardless of the salience parameter.
Open Access
The influence of using QR codes as an information delivery method to increase user engagement in exhibition spaces
(2019-06) Görel, Bengisu
The use of QR codes as an information delivery method and its’ effects on visitor engagement in exhibition spaces is investigated in the present thesis. The use of QR codes as an information delivery method and its’ resulting effects on visitor engagement in terms of visitors’ experiences of learning and social interaction are examined. Moreover, if younger people are more likely to use QR codes in comparison to middle-aged participants is studied during the study. A field experiment that applied the analysis of the timing data and questionnaire was conducted with 63 participants in two different conditions at an art gallery. The control condition consisted of traditional information labels with an informative text while the experiment condition consisted of information labels with a QR code directing visitors to a designed website of artworks’ explanations. The results of the study are expected to construct a basis on implementing the QR code technology in exhibition environments to improve visitors’ interaction level with exhibited objects.
Open Access
Visitor attention in exhibitions: the Impact of exhibit objects’ ordinal position, relative size, and proximity to larger objects
(SAGE Publications, 2018) Zıraman, A. T.; Imamoğlu, Ç.
The main aim of the present study was to explore the impact of three stimulus-related variables—that is, ordinal position of viewing, relative size of exhibit objects, and proximity to larger sized objects—on visitor attention and interest in exhibitions. A field experiment that utilized timing and tracking through unobtrusive observation, as well as a questionnaire, was conducted with 120 participants in one control and three experimental conditions. The results suggest that (a) visitor attention declines across ordinal position, being interrupted in the experimental conditions by the presence of a larger object; (b) larger exhibit objects attract and hold more attention than smaller ones, especially those adjacent to (and appear before rather than after) the larger object; and (c) while larger objects attract more attention on an individual comparison, they seem to have a suppressing effect on the overall level of attention to the exhibition compared with the control condition.