Browsing by Subject "Turkey's banking sector"

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    The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
    (Elsevier Ltd, 2014) Atakan-Duman, S.; Ozdora-Aksak, E.
    This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.