Browsing by Subject "Semiotic analysis of Culture Jamming"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Subvertising versus advertising : a semiotical analysis of the culture jamming act
    (2005) Önal, Banu
    This study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. Depending on the related issues of Culture Jamming as a social phenomenon, history of advertising, ideology and propaganda are explored. This study also includes practical side that is conducted to a better understanding the act of Culture Jamming.