Browsing by Subject "Public relations"

Now showing 1 - 10 of 10

Open Access
An analysis of Turkey's telecommunications sector's social responsibility practices online
(Elsevier Ltd, 2015) Ozdora-Aksak, E.
Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc.
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Bir cumhuriyet kadını: Betül Mardin
(Bilkent University, 2018) Borazancıoğlu, Merve; Darıcalı, Aylin; Şeker, Tuba; Türkay, Beyza; Yılmaz, Berksu
Tarihi süreç içerisinde kadının toplumsal yaşamdaki yeri büyük değişiklikler gösterirken, Balkan Harbi ve Birinci Dünya Savaşı ile kadın-erkek oranındaki değişimler, kadınların iş hayatına farklı sorumluluklar yüklenmesine sebep olmuştur. Toplumdaki yeri değişen kadın iş hayatında birçok sorunla karşılaşmış, değişen toplumsal yapı kadınların çalışma hayatına eşit fırsatlar sunmamıştır. Tanzimat dönemi’nden bu yana, toplumsal ve ailevi açıdan büyük engellerle karşılaşan kadınların yaşadığı zorlukları anlayabilmek için Betül Mardin’in hayatı ve halkla ilişkiler ile Türkiye’ye katkıları büyük önem taşımaktadır. Bu araştırmada, tanzimattan günümüze kadının yeri ve çalışma hayatında karşılaştıkları zorluklara, Betül Mardin’in aile hayatı, çocukluk ve gençlik yılları, çalışma hayatı ve iş hayatında karşılaştığı engellere yer verilmiştir. Betül Mardin’in bir kadın olarak karşılaştığı engelleri aşıp, Türkiye’nin ilk halkla ilişkiler uzmanı olması ve Türkiye’de halkla ilişkiler kavramını duyurması büyük önem taşımaktadır. Bu durum, kadınların kendilerini iş hayatında göstermelerine ve kendilerini geliştirmeye kapı açmaktadır.
Open Access
A conceptual model for public relations in museums
(Emerald Publishing Limited, 2010) Gürel, E.; Kavak, B.
Purpose: This paper aims to present a conceptual model for public relations specific to museums. Design/methodology/approach: Based on relevant literature, a contingency model is developed for the public relations practices of museums. Findings: The model offers the market orientation level of the management and the interest level of the publics as the major factors that influence the effectiveness of the public relations programs in museums. The interest level of the publics is offered as a moderating variable. Practical implications: The model suggests that the effectiveness of the public relations programs of museums depends on two major factors. Although the interest level of the publics may seem to be uncontrollable at first glance, its negative impact can be largely controllable by managers by changing their own market orientation level - by adapting the public relations strategy to the targeted public depending on the interest level of that public. Originality/value: The model is specifically designed for museums. It can be accepted as the first public relations model specifically offered for museums. The model here recognises the relationship between marketing and public relations.
Open Access
Corporate social responsibility and CSR fit as predictors of corporate reputation: a global perspective
(Elsevier Ltd, 2016) Aksak, E. O.; Ferguson, M. A.; Duman, S. A.
This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development. © 2015 Elsevier Inc.
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Her işten çırak çıkan üstad'lar
(1996) Sarıoğlu, Sezai
Open Access
Immigrant integration through public relations and public diplomacy: an analysis of the Turkish diaspora in the capital of the European Union
(Routledge, 2014-06) Ozdora Aksak, E.; Molleda, Juan-Carlos
This research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they reflect on their national identities, and their understanding of EU public diplomacy and public relations strategies. The communication strategies Turkish associations use to gather information about immigrant integration and their opinions on EU communication strategies are also studied. In addition, the research investigates whether two-way communication exists between the Turkish associations and the EU, and unveils the strategic communication and public relations strategies the Turkish diaspora uses to influence public policy and to engage in lobbying.
Open Access
The online presence of Turkish banks: communicating the softer side of corporate identity
(Elsevier Ltd, 2015) Ozdora-Aksak, E.; Atakan-Duman, S.
This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. © 2014 Elsevier Inc. All rights reserved.
Open Access
The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
(Elsevier Ltd, 2014) Atakan-Duman, S.; Ozdora-Aksak, E.
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.
Open Access
Setting the record straight: a comparative analysis of Google’s organizational identity communication versus the media’s portrayal
(2020-09) Becerir, Murat Can
This thesis focuses on how Google uses organizational communication strategies to introduce its organizational identity, products and services in comparison to how mainstream media outlets such as the New York Times and the Guardian portray their corporate identities. Grounded in identity theory, organizational identity, and based on literatures in media and technological advancements, the focus of this case study is comparing and contrasting how an organization uses communication strategies to introduce itself to the public, versus how traditional mass media covers the same organization through content analysis. The goal is to reveal the effectiveness of organizational communication strategies and practices. By designating organizational identity differencies, the thesis makes inferences on how Google can strengthen its portrayal of identity and adjust its attitude towards certain notions.
Open Access
Türkiye’de telekomünikasyon sektöründe internet üzerinden örgütsel kimlik inşasında kurumsal sosyal sorumluluğun rolü
(Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, 2014) Özdora-Akşak, Emel; Duman-Atakan, Ş.
Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan halkla ilişkiler ve sosyal sorumluluk uygulamalarına odaklanılmaktadır. Halkla ilişkiler, örgütsel kimliğin inşası ve bunun ilgili paydaşlara iletilmesi için kullanılan önemli iletişim araçlarından biridir. Araştırma kapsamında Türkiye de öne çıkan dört telekomünikasyon şirketi (Turkcell, Türk Telekom, Avea ve Vodafone) ele alınarak bu şirketlerin halkla ilişkiler ve kurumsal sosyal sorumluluk faaliyetleri değerlendirilmiş ve bunların örgütsel kimlik inşasında ne şekilde ve ne etkide rolü olduğu incelenmiştir. Çalışma kapsamında incelenen telekomünikasyon şirketlerinin kurumsal Web siteleri tema düzeyinde içerik analizi uygulanarak derinlemesine incelenmiş, öne çıkan temalar ve bu temalar içerisinde kurumsal sosyal sorumluluk faaliyetlerinin rolü ortaya konulmuştur. Çalışma sonuçları Türkiye de telekomünikasyon şirketlerinin temel iş faaliyetlerinin yanı sıra toplum faydasını ve kendi üstünlüklerini vurgulayan temalara da önem verdiklerini ve bu sayede değer yaratma ve meşru bir kimlik oluşturma çabası içerisinde olduklarını ortaya koymuştur. Ayrıca çalışma sonuçları kurumsal sosyal sorumluluk faaliyetlerinin kimlik inşasında ve meşruiyet kazanmadaki önemli rolünü göstermiştir.