Browsing by Subject "Protective coatings industry--Turkey."

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    The Opportunities in an industrial goods markets: a Study on end users of powder coatings
    (1994) Limoncuoğlu, N. Sanal
    The aim of this study is the determination of the potential in powder coatings and the opportunities in the market. A second subject that takes part in this study is preparing the production and marketing plans fo r a new entrant due to the analysis of findings. In order to gather the needed data, interviews w ith powder paint application machine and system sellers, raw material suppliers, production machines sellers and current producers were made. Besides, a market survey was made on the users of powder paints to decide about their needs and problems. Findings illustrate that powder coatings have a growing and promising market in Turkey. Problems resulting from the current producers pricing and marketing policies creates an opportunity fo r a financially strong company to enter the market. Taking these findings into account, recommendations were made fo r a new entrant that is medium sized.