Browsing by Subject "Manufactures--Case study."
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Item Open Access A case study in marketing manufacturing interface: steel pipes and tubes factory(1997) Meriç, UmutInterfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional harmony is important for an organization to be competitive, ineffective coordination and communication between departments can be due to several factors. Factory- is chosen as the arena on which a detailed analysis is carried out to understand the factors that create conflicts between marketing and manufacturing departments and provides an empirical case study. Smdy named the disorders as marketing-manufacturing interface and concludes with the recommendations used in the future.Item Open Access A case study in marketing-manufacturing interface(1995) Eren, DemetThe coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful implementation of corporate strategy. Therefore understanding and managing the marketingmanufacturing interface is critical for the success of the company. This study investigates the gaps and factors affecting these gaps in the marketingmanufacturing interface and developes and uses a survey instrument in a case study.Item Open Access A case study in marketing-manufacturing interface : Ateş Mobilya(1994) Gezer, MelihThe coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.Item Open Access Marketing-manufacturing interface in Turkish tractor industry(1995) Karaçoban, ÖzlemMarketing-manufacturing interface in Turkish tractor industry is analyzed by a quantitative research tool in this thesis. The study determines two factors that have effect on the marketing-manufacturing interface and develops two hypotheses related with those factors. These hypotheses are also tested and proved to be valid in Turkish tractor industry. Furthermore, a detailed analysis is carried out by both quantitative and qualitative techniques in order to understand the effect of factors on the marketing-manufacturiiig interface in a manufacturing organization in the tractor sector. The study also includes recommendations made for fiiture use of this particular company.