Browsing by Subject "Luxury"
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Item Open Access A historical analysis of consumer culture in Japan: Momoyama-Genroku (1573-1703)(1996) Yazıcıoğlu, E. TaçlıDevelopment of consumer culture between Momoyama and Genroku (1573-1703) in the Japanese history is discussed. During this period, there is a rising merchant class, urbanization, eroticism, increase in leisure activities, overconsumption of some goods and a great interest in clothes, fashion and luxury. Art objects are luxury goods which accompany the development of the hedonistic side of the consumer culture. Development of consumer culture is traced in the nature and content of the art works produced and consumed in the Genroku .lapan (Early Edo). As the consumption of clothes and other good widespread, so did consumption of massproduced wood-block prints. Hence, it is shown that consumer culture did not originate solely in the West.Item Open Access Origins of a consumer culture in an early modern context : Ottoman Bursa(2006) Karababa, EminegülStudies on the origins of the modern consumer culture generally focus on the early modern western context with the inherent assumption that today’s modern consumer culture had its origins in the early modern west. This study examines origins of an early modern consumer culture in a non-western context; Ottoman Empire between the mid-sixteenth to mid-seventeenth centuries and investigates how particularities of the context shaped a different consumer culture. Specifically the study focuses the town of Bursa. In the Ottoman context, social structure provided differences from the previously theorized western contexts concerning consumer culture phenomena. Ottoman context had a different dominant class and relatively high level of upward mobility among the ranks. Ottoman dominant class allowed the entry of lowest echelons and had intergenerational downward mobility. Multiple data sources including archival data were used to conduct this historical research. Quantitative and qualitative data analysis techniques were complemented. Findings show that indeed an early modern consumer culture in a non-western context existed. In addition, the characteristics of the Ottoman social structure shaped a different Ottoman consumer culture both in terms of appropriation of different categories of goods and the processes of fashion and diffusion of goods.