Browsing by Subject "Export Marketing."

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    ItemOpen Access
    Is Culture a superficial barrier to global marketing?: A Case study of food and drink products in Turkey
    (1989) Sezer, Sibel
    In a world of converging needs and desires, globally standardizing products would lead to lower production costs, improved quality of products as well as management. The validity of this argument proposed by "global marketing" is discussed taking into consideration the differences existing within cultures and whether culture is in fact a barrier to globalization. A study was conducted in order to explore whether global marketing strategies can be successful in Turkey for food and drink products competing with local counterparts with regard to age, sex and so c i o ­ economic status comparisons.
  • Thumbnail Image
    ItemOpen Access
    A Review of global marketing with an illustration from Turkey
    (1989) Pırnar, İge
    Global marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center.