Browsing by Subject "Criteria"
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Item Open Access Personal computer purchase criteria and differences between expert and quasi-expert university students(1994) Gulcu, EbruComputers have become a part of our daily life at offices, schools, hospitals, and even at home. Whether it fosters increased personal productivity, raises creativity or helps to organize, more people are planning to own a personal computer in Turkey. This study analyses Turkish consumers' personal computer purchase criteria. It aims to help PC marketer with their marketing strategy in such a fast paced and growing market.Item Open Access A supplier evaluation and selection system in Turk Tractor Factory(1995) Aktaş, PınarThe world is changing toward globalization. Therefore, the markets are becoming more and more competitive each day. It is harder for companies to be good performers. Realizing this fact, they are trying to have the highest contribution from different sources they have. This includes the financial sources as well as people. However, there is an important success key that should not be disregarded. These are the suppliers where 40- 60% of the total sales of manufacturing companies are spent. Knowing this, the companies should choose and use their suppliers at the highest maximum performance. This study establishes a system for the evaluation and selection of suppliers where an application will be carried out in a company in the automotive sector, Turk Tractor Factory.