Browsing by Subject "Consumers."

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    The influence of facilities on consumers' choice of 5-star hotels in Ankara
    (1994) Karapınar, Feride
    This study examines the influence of facilities on consumers' choice of 5-star hotels in Ankara. Visitors are the key ingredients of the hotel industry; without them there would not be the hotel product. Thus, to be able to produce a saleable product the hotel management must discover what the customers want, as well as the effects of the facilities that are provided by the hotel on the consumers' choice. In this study, the services provided by the hotels, as well as their characteristics which have an effect on customers' choice of hotel are discussed. From the interviews and questionnaires, it is found that, each hotel has a different facility which influences the customers' decision in choosing that particuiar hotel. Some hotels are aware of the effect of a specific facility on the visitors' choice and some are not. Thus, after analyzing the faciiities that influence the consumers' choice, some recommendations are given to the related hotels in order to have a good match between the faciiities provided and the customer needs.
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    Who are the influentials? : the relationship between opinion leadership and new product adoption
    (2013) Akdevelioğlu, Duygu
    This study examines innovativeness and self-construal as antecedents to self-reported and sociometric opinion leadership, both of which may affect new product adoption. In addition, innovativeness is proposed to be associated with new product adoption. First, this thesis shows that self-reported and sociometric measures of opinion leadership tap into different constructs. This current thesis proposes that sociometric measures reflect opinion leadership better. In addition, sociometric opinion leaders are true experts (Iyengar et al. 2011). Second, this study examines the relationships among innovativeness, self-construal, opinion leadership and new product adoption in order to clarify the relationships among these concepts. Thus, this study provides a unique framework to explain how opinion leaders should be identified.